Skittles has launched a contest with the grand prize of a rent-free yearlong stay in a Manhattan micro-apartment. It features bright, colorful furniture, rainbow-colored cabinets and wall art made using real Skittles lentils. The marketing stunt is a promotion for Skittles Littles, a new, smaller form factor for the candy similar to that of M&M's Minis. Skittles lists the approximate retail value of the prize at $85,000, with the winner also receiving a $20,000 check to offset their tax liability. To enter the sweepstakes, participants must give their full name, date of birth, email and phone number.

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Persons: Skittles, Dani Klaric, Skittles Littles, Malin, Goetz Organizations: M's Locations: New York City, Manhattan, Manhattan's Kips